16 Days of Activism: LED Outdoor Billboard Advertising

Project Title:

16 Days of Activism: LED Outdoor Billboard Advertising

Description:

In support of the “16 Days of Activism Against Gender-Based Violence” campaign, our club produced a 2.5-minute advocacy video which was prominently featured on an LED advertising billboard located at Coral Way corner Macapagal Avenue—a high-traffic area traversed by thousands of vehicles daily.

The advocacy material was broadcast for 6 hours each day from December 2 to 10, amplifying our message to a wide public audience and raising awareness about the urgent need to end violence against women and girls. This project exemplified the use of mass media as a powerful tool for advocacy and public engagement.